McDonalds Family Fun For Less
DRG designed and developed a white label, i-solution to provide savings at hundreds of days out and cinema locations across the UK, perfect for families and friends alike to enjoy.
Client:
McDonalds
Date Completed:
September 2023
Project:
White Label Rewards Platform
Objectives
- Off the back of a cost-of-living crisis, they were looking to provide a relevant reward to their customer base for their loyalty during a time of uncertainty.
- McDonalds were keen to deliver a days out offering specifically to their database electronically rather than in restaurants.
Strategy
DRG designed and developed a white label, i-solution to provide savings at hundreds of days out and cinema locations across the UK, perfect for families and friends alike to enjoy.
The campaign ran for 6 weeks, launching in July 2023, until the end of August covering the key school summer holiday period. The initiative behind the campaign period was to help families save money throughout the busy period, particularly off the back of Covid and the cost-of-living crisis. The campaign had prize overlays running every 2 weeks, providing winners with family tickets and hotel stays at the UK’s best attractions and provided families with a helping hand at a time when they needed it most.
McDonalds delivered unique codes to their registered My McDonalds Rewards base, so the reward could be well utilised and served as an ‘everyone gets’.
Results
- Delivered over 25k redemptions
- Customers claimed over 9k offers
- Over £29k spent within 4-week campaign window
- Over £5k saved within 4-week campaign window
- McDonalds customers made an overall saving of 15% in comparison to going direct
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