Digital Rewards Group

We specialise in

Consumer rewards Rewards and Incentives Staff benefits

We create Rewards and Incentives that resonate with your audience and provide you with real returns on investments. We're a team of specialists who get it. We've been on both in-house and agency teams, delivering marketing solutions that truly shift consumer behaviour.

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Currys Perks Family Fun Days

DRG inspired a record sale-to-redemption-rate for redeemers, the highest rate ever achieved by any external partner!

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VeryMe Adventures

By creating a days out white label solution we were able to provide Vodafone customers with multiple days out offerings across a range of territories.

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Marks & Spencer Sparks Days Out

The bespoke Sparks Days Out campaign yielded exceptional outcomes, exceeding objectives and demonstrating resonance with Marks & Spencer's customer base.

This year has been massive for us.

We know what we're doing and it shows. We love it.

Our brands

Consumer rewards specialists enabling brands and businesses to engage their audiences

We're a business made up of specialists who've been in your shoes, both in-house and agency side delivering marketing solutions that provide a change in consumer behaviour. You need a way to influence that change, rewards and incentives that resonate with your audience and provide a tangible return on investment. Sourcing rewards that are right for your audience is time consuming and costly. You need a provider you can trust. Welcome to the Digital Rewards Group.

We understand your challenges

Our strategies are designed to foster retention and brand loyalty, offering prize overlays, surprise & delight elements as well as seasonal campaigns to keep your users engaged all year round and returning repeatedly. Our platforms are built to ensure your campaign is taken to the next level.

Rewards and Incentives Specialists

Get to know DRG a little closer

Read what we do

We provide innovative solutions tailored to your business needs, helping you grow and succeed.
What we do

Meet the team

Our team is made up of experts from various fields, all working together to consistently deliver outstanding results.
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Become part of our team

Explore career opportunities with us and be part of a dynamic team, where you'll contribute to exciting projects.
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"I've had the pleasure of collaborating with the team at DRG / Kids Pass over multiple years, on various client campaigns including a number of projects for Vodafone’s VeryMe Rewards. From day one, it's been clear that they prioritize collaboration, making every project a seamless and enjoyable experience. They’ve consistently developed their offering for our clients, and have helped us to activate multi-year campaigns that have grown in their complexity and breadth of offering year on year. DRG / Kids Pass stands out as a beacon of professionalism and excellence. I'm grateful for our ongoing partnership and hope to see many more years of successful collaboration."

Emma Dallaway

Senior Partnership Account Director @ Mando

"Boundless and Kids Pass have worked together for nearly three years now and it’s been a pleasure every step of the way. My colleagues, Ian and Charlotte, at Kids Pass are helpful, friendly, professional, and nothing is too much trouble for them. Our regular meetings, whether online or face to face, are always something I look forward to. As for our members, Kids Pass is a valuable added benefit to the Boundless membership package which has not only helped us drive engagement amongst our existing base, but also to recruit more new members on top. "

Emma Smith

Senior Partnerships Manager @ Boundless

"The DRG team have helped M&S to test, launch and develop an award-winning customer reward programme that has seen over 1.2m redemptions. DRG have provided consistent, high quality account support and approached each new request made of them with enthusiasm and a positive outlook. I would not hesitate to recommend their services. "

Hywel Lewis

Partnerships Manager @ M&S

"We were thrilled to partner with Kids Pass, bringing the Perks Family Fun Days proposition to life. This collaboration has been a game-changer for us and for families looking to create unforgettable experiences without breaking the bank during a cost-of-living crisis. Working with DRG has been a joy and the team has been flexible to our changing business needs. "