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DRG News

DRG are excited to announce a new partnership with Yeo Valley Organic, Britain’s largest organic dairy brand! We have teamed on their Yeokens program to deliver a discounted days out campaign.

We have created a bespoke online platform with savings on the top UK attractions and experiences, running from July to November.

The portal is powered by Kids Pass; a DRG owned network of over 2,000 well-established UK attractions and experiences, and is delivered via a white label solution, designed to sit seamlessly alongside Yeo Valleys eco-system.

To gain access to ‘Taste the Adventure’ customers need to spend 30 banked Yeokens to unlock 30 days access of days out discounts!

#TasteTheAdventure #DaysOut #Discounts #FamilyFun #Yeokens

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"