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DRG are proud to be working on another campaign with McDonald's offering a discounted cinema proposition to their Happy Meal Customers – Cinema Savings!

Following the success of the family fun for less campaign last summer, McDonald's were looking to run a cinema focused campaign during the school holidays to align with the new release Despicable Me 4!

With every box, customers are rewarded with 30 days portal access spanning up to 30% off cinemas nationwide, including Cineworld, Picturehouse and ODEON to name a few.

Treat your little ones this August and enjoy up to 30% off cinema tickets nationwide and watch as many blockbusters as you wish!

#McDonald's #HappyMeal #CinemaSavings #Summer2024 #FamilyFun

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"