DRG News

With a summer of thrilling sporting events just around the corner, 2024 promises an exciting line-up featuring the likes of the Euros, Wimbledon, and the Paris Olympics.

In light of the upcoming tournaments, DRG has announced a collaboration with TBK Group and their client, Capri-Sun, setting the stage for the partnership of the season. With a summer of sports on the horizon, the campaign aims to capture the excitement and hype across the UK, as well as underline the importance of sports in improving the mental and physical health and well-being of children.

Through this initiative Capri-Sun want to ensure that every child has equal access to sports opportunities via purchase of a multi-pack. Thanks to our key sports providers we are able to offer over 1500+ free sports sessions nationwide. There are over 25 sports to choose from including Football, Badminton and Swimming – a full list of sports and venues is available on the campaign site caprisunsportssession.com

Teaming up with TBK Group (tbkagency.com) who created a dynamic campaign concept with Capri-Sun, bringing to life the unique Sunny sports character pouches together with an eye-catching promotional pack, POS and entertaining social content , DRG cultivated sports partnerships and developed a streamlined redemption platform accessible via an on pack QR code, for optimal campaign performance.

At DRG, we believe this campaign has the power to redefine the summer experience for children, fostering skill development and physical activity. Stay tuned for more updates as we continue to champion youth empowerment through sports. Together, let's make this summer one to remember!